Advertisers have been trying for decades to target the perfect consumer: someone who is savvy and sophisticated (translation: wealthy), yet also is too lazy to look deeply into other options and will just buy the freakin’ thing. In recent years, online advertising has evolved into an entire industry, dedicated to targeting consumers of all shapes and sizes and interests. Today, advertisers can target consumers from any age group, region, and interest category, such as sports [...]

How do you know when you’re getting old? When you mistakenly invest $100 million in Bookface, a Cleveland-based book-sharing startup, instead of Facebook, the world-famous social-networking website based in Silicon Valley. Warren Buffett did just that, and while he’s bummed to have basically thrown away 100 mil, a couple college dropouts in Ohio are thrilled to have been handed a huge chunk of change with which to try to build their business.     “We’re [...]

San Francisco, CA – Kevin Systrom, one of Instagram’s co-founders, took to the company’s blog again in an effort to squelch the uproar from Instagram’s proposed Privacy Policy and Terms of Service that will take effect on January 16, 2013.  The controversy lies in the language of Instagram’s new policies, which suggests the company has the authority to begin generating advertising revenue by giving marketers the right to display profile pictures and other personal information [...]

Stamford, CT –  “I had it. I swear I had it. It’s totally on the tip of my tongue… well, I’m sure it will come back to me, I’m sure I’ll remember it later,” says an exasperated Paul Teasdale, “I mean… I just have to.  It was the best app idea ever I swear…”  This contrite statement comes the morning following the big annual holiday party thrown for all employees of BriteCo, a web development [...]

Buffalo, NY – Last year, Kickstarter employee Jeff Bell spent his Thanksgiving trying to explain to his relatives what it was that his company did. This year, he spent the entire holiday listening to pitch after pitch for “asinine” project ideas, most of which involved his family members serving as pitchmen for various products.     “I thought it was annoying having to repeatedly describe the concept of crowd funding to my 90-year-old grandmother,” Bell [...]

  Silicon Valley Sally is gearing up for her big tech event.   Starring Colleen Lis.

  What has two legs, one nose, and travels around Silicon Valley dishing out unadulterated career advice to technology businesspeople? A Sally Brixley, that’s what.   Written by and starring Colleen Lis.

Phoenix, AZ – Overweight individuals now have a new arsenal of weapons available to them in the battle against fat thanks to ShameFit, a fitness startup that specializes in shaming its members into losing weight. The company delivers its offensive motivation to drop pounds in a variety of ways, including insulting text messages, belittling automated phone calls and even random in-house visits from insensitive personal trainers.     ShameFit’s founder, Clint Howzer, guarantees that his mean-spirited program will help [...]

  Silicon Valley Sally brings up disruptive news on news!   Starring Colleen Lis.

  The most disruptive app to hit the market, F*ckSquare is like FourSquare, but instead of checking into places, you can check into genitalia.   Written by and starring Colleen Lis.